Company cultures are broken.

And ping-pong tables are NOT the answer.

But what is?

And how much does your brand strategy play a part?

Juan Carlos Morales, a recruiting expert, Desiree Goldey, a DIB specialist, and Beatrice come together to a) answer these questions and b) fix the employee experience.

Think: Fixing employer branding, reflecting values in hiring and the employee experience, and how to sustain that experience across different regions.

This one is for you if the goal is to reduce employee turnover, fix brand culture, and, by association, nurture customers who become your promoters.

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Find gaps in your brand health and performance in 5 minutes with ⁠⁠The Brand Health Audit⁠⁠.

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Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠

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02:06 Employer Branding: Good vs. Bad

03:34 Authenticity in Employer Branding

08:14 Avoiding Common Pitfalls in Job Descriptions

12:16 Aligning Hiring with Company Culture

18:09 Training and Onboarding for Cultural Fit

35:36 Workplace Flexibility and Employee Retention

38:58 Onboarding for Employee Integration

51:54 Maintaining Company Culture Across Borders

5 episodes to binge on:

1. ⁠The no bullshit strategy⁠⁠ with Alex Smith
2. ⁠Brand strategy in action⁠⁠ with Cam Varner
3. AI, Automation and Strategy with Leland Best and Chris Troka
4. ⁠Unmasking strategy with Beatrice and Elijah
5. ⁠What’s your position?⁠ with Beatrice and Elijah

Reach out to guest speakers:

Desiree Goldey:

LinkedIn | Instagram | Talentless Podcast

Juan Carlos Morales:

LinkedIn

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠

Produced by ⁠⁠Your Podcast Sidekick